Interfacing Sport: Interactivity, performance and participation with wearable technology and other media gadgets (WiP)

This study tries to map out the possible interplay between interactive digital media (including mobile and wearable technologies) and sport as performance and participation. The ambition is to create a model providing the analytical framework for understanding questions like "are we running these media (expressiveness, reflexivity, identity), or ar media making us run (nudging, persuasion, societal benefits). The study includes theory on interactivity, media sociology, followed by cases (twitter and personal branding, selftracking and selfreflexivity, social media and club organization, fandom and online community).