The Development of Web Marketing Strategy at Scanima A/S

Morten Rask; Charles Møller

The Development of Web Marketing Strategy at Scanima A/S

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning

Abstract

Case

Originalsprog	Engelsk
Titel	Organizing for Networked Information Technologies - Cases in Process Integration and Transformation
Redaktører	J. Hørlück; P. Kræmmergaard; M. Rask & J. Rose
Antal sider	13
Udgivelsessted	Aalborg
Forlag	Aalborg Universitetsforlag
Publikationsdato	2001
Sider	17-29
Status	Udgivet - 2001
Udgivet eksternt	Ja

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Citationsformater

Rask, M., & Møller, C. (2001). The Development of Web Marketing Strategy at Scanima A/S. I J. Hørlück; P. Kræmmergaard; M. Rask & J. Rose (red.), Organizing for Networked Information Technologies - Cases in Process Integration and Transformation (s. 17-29). Aalborg Universitetsforlag. https://merkur2.asb.dk/F?func=find-b&find_code=SYS&local_base=merkur&request=000123552

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language = "English",

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editor = "{J. H{\o}rl{\"u}ck; P. Kr{\ae}mmergaard; M. Rask & J. Rose}",

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Rask, M & Møller, C 2001, The Development of Web Marketing Strategy at Scanima A/S. i J. Hørlück; P. Kræmmergaard; M. Rask & J. Rose (red.), Organizing for Networked Information Technologies - Cases in Process Integration and Transformation. Aalborg Universitetsforlag, Aalborg, s. 17-29. <https://merkur2.asb.dk/F?func=find-b&find_code=SYS&local_base=merkur&request=000123552>

The Development of Web Marketing Strategy at Scanima A/S. / Rask, Morten; Møller, Charles.
Organizing for Networked Information Technologies - Cases in Process Integration and Transformation. red. / J. Hørlück; P. Kræmmergaard; M. Rask & J. Rose. Aalborg: Aalborg Universitetsforlag, 2001. s. 17-29.

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning

TY - CHAP

T1 - The Development of Web Marketing Strategy at Scanima A/S

AU - Rask, Morten

AU - Møller, Charles

PY - 2001

Y1 - 2001

N2 - Case

AB - Case

M3 - Book chapter

SP - 17

EP - 29

BT - Organizing for Networked Information Technologies - Cases in Process Integration and Transformation

A2 - J. Hørlück; P. Kræmmergaard; M. Rask & J. Rose, null

PB - Aalborg Universitetsforlag

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