Amazonismus: Management im digitalen Kapitalismus

Translated title of the contribution: Amazonism: Management in Digital Capitalism

Research output: Book/ReportReportResearch

Abstract

The report uses the example of Amazon to discuss new strategies of management in digital capitalism. Amazonism encompasses a business model that aims for a proprietary market to circumvent competition. On the level of the workplace it combines simple work controlled by digital devices constituting a panoptic factory with only minor employee participation in the conception of the labour process. Furthermore Amazonism encompasses a short-term and flexible employment policy, union-busting and elements of start-up-cultures.
Translated title of the contributionAmazonism: Management in Digital Capitalism
Original languageGerman
Place of PublicationDuisburg
PublisherInstitute for Work, Skills and Training (IAQ)
Number of pages24
DOIs
Publication statusPublished - Jun 2023

Keywords

  • Amazon
  • Digital Capitalism
  • Management
  • Labour Process

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