Brand Conformity in a Food Place Context

Anette Therkelsen

Brand Conformity in a Food Place Context

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Inclusive Place Branding : Critical Perspectives on Theory and Practice
Editors	Mihalis Kavaratzis, Massimo Giovanardi , Maria Lichrou
Publisher	Routledge
Publication date	Jan 2018
Chapter	9
ISBN (Print)	9781138659247
ISBN (Electronic)	9781315620350
Publication status	Published - Jan 2018

Series	Routledge Studies in Critical Marketing

Keywords

food place profiling
terroir
conformity
culturally situated
relationship-based place branding

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title = "Brand Conformity in a Food Place Context",

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language = "English",

isbn = "9781138659247",

series = "Routledge Studies in Critical Marketing",

editor = "Mihalis Kavaratzis and {Giovanardi }, Massimo and Maria Lichrou",

booktitle = "Inclusive Place Branding",

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Brand Conformity in a Food Place Context. / Therkelsen, Anette.
Inclusive Place Branding: Critical Perspectives on Theory and Practice. ed. / Mihalis Kavaratzis; Massimo Giovanardi ; Maria Lichrou. Routledge, 2018. (Routledge Studies in Critical Marketing).

Research output: Contribution to book/anthology/report/conference proceeding › Book chapter › Research › peer-review

TY - CHAP

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AU - Therkelsen, Anette

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KW - terroir

KW - conformity

KW - culturally situated

KW - relationship-based place branding

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M3 - Book chapter

SN - 9781138659247

T3 - Routledge Studies in Critical Marketing

BT - Inclusive Place Branding

A2 - Kavaratzis, Mihalis

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A2 - Lichrou, Maria

PB - Routledge

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Brand Conformity in a Food Place Context

Keywords

AUB Link

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Taste of Place

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Brand Conformity in a Food Place Context

Keywords

AUB Link

Other files and links

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Taste of Place

Cite this