Original language | English |
---|---|
Journal | Journal of Euromarketing |
Volume | 23 |
Issue number | 1-2 |
Pages (from-to) | 1-4 |
ISSN | 1049-6483 |
Publication status | Published - Sept 2014 |
Keywords
- Brands
- branding
- brand creation
- competitiveness
Research output: Contribution to journal › Editorial › peer-review
Original language | English |
---|---|
Journal | Journal of Euromarketing |
Volume | 23 |
Issue number | 1-2 |
Pages (from-to) | 1-4 |
ISSN | 1049-6483 |
Publication status | Published - Sept 2014 |