@inproceedings{8dbe93609c2d11db8ed6000ea68e967b,
title = "Mass Customization and Mass Production: Balancing the Portfolio",
author = "Hansen, {Mark W.} and Hansen, {Poul Henrik Kyvsgaard}",
year = "2003",
language = "English",
editor = "Tseng, {Frank T. Piller, Ralf Reichwald, Mitchell}",
booktitle = "Proceedings of the 2003 World Congress on Mass Customization and Personalization (MCPC 2003)",
note = "2003 World Congress on Mass Customization and Personalization (MCPC 2003), 6-8 October 2003 ; Conference date: 19-05-2010",
}