Persuasive Business Models

Peter Lindgren, Morten Karnøe Søndergaard, Mark Nelson, B. J. Fogg

    Research output: Contribution to journalJournal articleResearchpeer-review

    Original languageEnglish
    JournalJournal of Multi Business Model Innovation and Technology
    Volume1
    Pages (from-to)71-100
    ISSN2245-456X
    Publication statusPublished - 2013

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