Smells Like Grandparents: Consumers’ Barriers and Motivations to Second-hand Shopping

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Abstract

Consumers’ perspectives on the reuse of products are crucial to understand for supporting and achieving a circular consumption and economy. While second-hand products are still a niche phenomenon (Wilts et al., 2021), second-hand markets validate the consumers’ willingness and desire to reuse products (Gregson & Crewe, 2003). To accommodate the call for knowledge on consumer
behavior regarding the circular economy, this study investigates consumers’ motivations and barriers to shopping in second-hand markets. The research includes 20 semi-structured interviews with a diverse set of informants to ensure rich data (Kvale & Brinkmann, 2015). With the departure in existing
knowledge about barriers and motivations to second-hand shopping from literature, the authors have, based on analysis of the interviews, identified, and categorized seven additional barriers and five motivations, which have not yet been described in the literature. The motivations concern aspects such
as social-, quality-, and design aspects, whereas the barriers mostly relate to the shopping experience and the social aspects. Thereby this study builds on prior studies and extends the theoretical understanding of the different aspects of second-hand shopping, that can either enhance or worsen the
experience.
Original languageEnglish
Title of host publicationPROCEEDINGS 5th PLATE Conference : The 5th Product Lifetimes and the Environment Conference in Aalto University, Espoo, Finland, 31 May – 2 June, 2023
EditorsKirsi Niinimäki, Kirsti Cura
PublisherAalto University
Publication date2023
Pages310-315
ISBN (Electronic)978-952-64-1367-9
Publication statusPublished - 2023
EventThe 5th Product Lifetimes and The Environment Conference - PLATE 2023 - Aalto University, Espoo, Finland
Duration: 31 May 20232 Jun 2023
Conference number: 5
https://www.plateconference.org/plate-2021-conference-3/
https://www.plateconference.org/

Conference

ConferenceThe 5th Product Lifetimes and The Environment Conference - PLATE 2023
Number5
LocationAalto University
Country/TerritoryFinland
CityEspoo
Period31/05/202302/06/2023
Internet address
SeriesAalto University publication series ART + DESIGN + ARCHITECTURE
ISSN1799-4861

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