A discourse on organizational storytelling: Creating Enduring Values in a High-Tech Company by Storytelling

Søren R. Nymark

A discourse on organizational storytelling: Creating Enduring Values in a High-Tech Company by Storytelling

Søren R. Nymark

Publikation: Ph.d.-afhandling

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Abstract

This dissertation is concerned with organizational storytelling. It focuses on both formal and informal stories' role and function in the organization. It provides a framework for working with storytelling in organizations. Storytelling is seen as an important part of valuebased management, and a comprehensive example is given based on the case Hewlett-Packard

Originalsprog	Engelsk
Udgivelsessted	Aalborg
Udgiver	Institut for Erhvervsstudier, Aalborg Universitet
Status	Udgivet - 1999

Emneord

organizational storytelling
stories in organizations
postmodernism
value based management
Hewlett-Packard

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Citationsformater

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