THE PITFALLS OF THE BLUE OCEAN STRATEGY IMPLICATIONS OF “THE SIX PATHS FRAMEWORK”

Peter Lindgren; Kristin Margrethe Saghaug; Suberia Clemmensen

THE PITFALLS OF THE BLUE OCEAN STRATEGY IMPLICATIONS OF “THE SIX PATHS FRAMEWORK”

Peter Lindgren, Kristin Margrethe Saghaug, Suberia Clemmensen

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review

Abstract

The Blue Ocean Strategy (Kim & Mauborgne 2005) has been one of the most
important analytical techniques related to the area of innovation and new
business model (BM) innovation since 2005. Today many consultancies and
managers responsible for innovation use the Blue Ocean framework as one of
their top 5 innovation tools. Addressing the Blue Ocean framework’s tools,
this paper will accentuate the importance of using the Six Paths framework
carefully when generating new business models. It is important to understand
The Six Paths frame work’s foundation – value. This paper address the
questions: What does it mean to innovate values related to the Six Paths
framework? and What are the implications, challenges and pitfalls of the Blue
Ocean Strategy’s Six Paths frame work – related to exploring and developing
the values inherent in the company, when pursuing to create a new market?

Originalsprog	Engelsk
Publikationsdato	2010
Antal sider	17
Status	Udgivet - 2010
Begivenhed	11th International CINet Conference - Practicing innovation in times of discontinuity - Varighed: 5 sep. 2010 → 7 sep. 2010

Konference

Konference	11th International CINet Conference - Practicing innovation in times of discontinuity
Periode	05/09/2010 → 07/09/2010

Bibliografisk note

ISBN: 978-90-77360-13-2

Emneord

Blue Ocean Six Paths framework program
Value
Creativity
Innovation of Business models
Business Models

AUB Link

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Citationsformater

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title = "THE PITFALLS OF THE BLUE OCEAN STRATEGY IMPLICATIONS OF “THE SIX PATHS FRAMEWORK”",

abstract = "The Blue Ocean Strategy (Kim & Mauborgne 2005) has been one of the most important analytical techniques related to the area of innovation and new business model (BM) innovation since 2005. Today many consultancies and managers responsible for innovation use the Blue Ocean framework as one of their top 5 innovation tools. Addressing the Blue Ocean framework{\textquoteright}s tools, this paper will accentuate the importance of using the Six Paths framework carefully when generating new business models. It is important to understand The Six Paths frame work{\textquoteright}s foundation – value. This paper address the questions: What does it mean to innovate values related to the Six Paths framework? and What are the implications, challenges and pitfalls of the Blue Ocean Strategy{\textquoteright}s Six Paths frame work – related to exploring and developing the values inherent in the company, when pursuing to create a new market? ",

keywords = "Blue Ocean Six Paths framework program, Value, Creativity, Innovation of Business models, Business Models",

author = "Peter Lindgren and Saghaug, {Kristin Margrethe} and Suberia Clemmensen",

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THE PITFALLS OF THE BLUE OCEAN STRATEGY IMPLICATIONS OF “THE SIX PATHS FRAMEWORK”. / Lindgren, Peter; Saghaug, Kristin Margrethe; Clemmensen, Suberia.
2010. Afhandling præsenteret på 11th International CINet Conference - Practicing innovation in times of discontinuity.

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review

TY - CONF

T1 - THE PITFALLS OF THE BLUE OCEAN STRATEGY IMPLICATIONS OF “THE SIX PATHS FRAMEWORK”

AU - Lindgren, Peter

AU - Saghaug, Kristin Margrethe

AU - Clemmensen, Suberia

N1 - ISBN: 978-90-77360-13-2

PY - 2010

Y1 - 2010

N2 - The Blue Ocean Strategy (Kim & Mauborgne 2005) has been one of the most important analytical techniques related to the area of innovation and new business model (BM) innovation since 2005. Today many consultancies and managers responsible for innovation use the Blue Ocean framework as one of their top 5 innovation tools. Addressing the Blue Ocean framework’s tools, this paper will accentuate the importance of using the Six Paths framework carefully when generating new business models. It is important to understand The Six Paths frame work’s foundation – value. This paper address the questions: What does it mean to innovate values related to the Six Paths framework? and What are the implications, challenges and pitfalls of the Blue Ocean Strategy’s Six Paths frame work – related to exploring and developing the values inherent in the company, when pursuing to create a new market?

AB - The Blue Ocean Strategy (Kim & Mauborgne 2005) has been one of the most important analytical techniques related to the area of innovation and new business model (BM) innovation since 2005. Today many consultancies and managers responsible for innovation use the Blue Ocean framework as one of their top 5 innovation tools. Addressing the Blue Ocean framework’s tools, this paper will accentuate the importance of using the Six Paths framework carefully when generating new business models. It is important to understand The Six Paths frame work’s foundation – value. This paper address the questions: What does it mean to innovate values related to the Six Paths framework? and What are the implications, challenges and pitfalls of the Blue Ocean Strategy’s Six Paths frame work – related to exploring and developing the values inherent in the company, when pursuing to create a new market?

KW - Blue Ocean Six Paths framework program

KW - Value

KW - Creativity

KW - Innovation of Business models

KW - Business Models

M3 - Paper without publisher/journal

T2 - 11th International CINet Conference - Practicing innovation in times of discontinuity

Y2 - 5 September 2010 through 7 September 2010

ER -