User cooperation, virality and gaming in a social mobile network: The Gedda-Headz concept

Social networks and mobile systems are both rapidly developing areas nowadays. In this chapter, we will introduce Gedda-Headz, a novel social mobile gaming concept that brings these two areas together. Gedda-Headz is a social mobile network that mainly focuses on multiplayer mobile gaming. First we will thoroughly discuss how users may cooperate with each other in Gedda-Headz, as cooperation is very important in a mobile environment. Among other benefits, it may help users to use services that would otherwise be unreachable for them, or greatly decrease the energy cost of certain activities. Finally, as virality is very important in social networks, we will describe the viral elements of Gedda-Headz. We will also introduce the Gedda-Headz spreader, a novel method to spread the word about the network, increasing the virality further.