Jochen Hoffmann

Associate Professor, Ph.D., Habilitation in Communication

  • Kroghstræde 3, 1-206

    9220 Aalborg Ø

    Denmark

19982021

Research output per year

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Research Output

Das Praxisfeld Public Affairs und seine Erforschung

Hoffmann, J., 2021, (Accepted/In press) Handbuch Public Affairs: Politische Kommunikation für Unternehmen und Organisationen. Röttger, U., Donges, P. & Zerfaß, A. (eds.). Wiesbaden: Springer Fachmedien Wiesbaden

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

The Contingency of Corporate Political Advocacy: Nike’s ‘Dream Crazy’ Campaign with Colin Kaepernick

Hoffmann, J., Nyborg, K. J., Averhoff, C. & Olesen, S., 2020, In : Public Relations Inquiry. 9

Research output: Contribution to journalJournal articleResearchpeer-review

  • The Low-Flying Communicator: Understanding Public Relations in a Regional Context.

    Hoffmann, J. & Lingwall, J. A., 2020, In : Nordicom Review. 41, 1, p. 85-99

    Research output: Contribution to journalJournal articleResearchpeer-review

    Open Access
  • Harmonious Public Relations: A Deconstruction of U.S.-based Public Relations Textbooks

    Hoffmann, J., 2019, In : Critical Studies in Media Communication. 36, 3, p. 289-303 15 p.

    Research output: Contribution to journalJournal articleResearchpeer-review

  • 2 Citations (Scopus)

    'Presencing' and 'Absencing': A Deconstruction of US-based Public Relations Textbooks

    Hoffmann, J., 4 Sep 2019, Public Relations, Society and the Generative Power of History. Somerville, I., Edwards, L. & Ihlen, Ø. (eds.). 1 ed. Abingdon: Routledge, p. 30-44 14 p.

    Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

  • Activities

    • 38 Conference presentations
    • 5 Talks and presentations in private or public companies
    • 2 Guest lecturers
    • 1 Conference organisation or participation

    Strategic Tourism Communication. A Cultural Approach

    Jochen Hoffmann (Lecturer)
    27 Feb 2020

    Activity: Talks and presentationsConference presentations

    Arousing and Mollifying Publics: The Contingency of Corporate Political Advocacy

    Jochen Hoffmann (Speaker)
    21 Feb 2020

    Activity: Talks and presentationsConference presentations

    "International Business Communication". The Ambivalencies of a University Programme

    Jochen Hoffmann (Lecturer)
    20 Aug 2019

    Activity: Talks and presentationsGuest lecturers

    Employability of Communication Students: The Dark Side

    Jochen Hoffmann (Speaker)
    15 Aug 2019

    Activity: Talks and presentationsConference presentations

    The Low-Flying Communicator: Understanding Public Relations in a Regional Context

    Jochen Hoffmann (Speaker), James Andrew Lingwall (Speaker)
    27 May 2019

    Activity: Talks and presentationsConference presentations