Designing Long-Lasting Interior Products: Emotional Attachment, Product Positioning and Uniqueness

M. H. Andersen; H. W. Hansen; L. N. Laursen

doi:10.1017/pds.2022.98

Designing Long-Lasting Interior Products: Emotional Attachment, Product Positioning and Uniqueness

M. H. Andersen, H. W. Hansen, L. N. Laursen^*

^*Corresponding author for this work

Research output: Contribution to journal › Conference article in Journal › Research › peer-review

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Abstract

When prolonging the physical lifetime of products, it is important to also consider the value lifetime, the time before customers discards the products because it no longer has any perceived value. In this paper we study design and marketing strategies known to be particularly relevant to enhance the value perception of consumers, hence lifetimes of products. To do so, we first review literature to build a framework, we then use to conduct case studies at five Danish product design brands. This let us to insights on design and marketing strategies relevant to enhance product lifetimes.

Original language	English
Book series	Proceedings of the Design Society
Volume	2
Pages (from-to)	961-970
Number of pages	10
ISSN	2732-527X
DOIs	https://doi.org/10.1017/pds.2022.98
Publication status	Published - May 2022
Event	17th International Design Conference, DESIGN 2022 - Virtual, Online, Croatia Duration: 23 May 2022 → 26 May 2022

Conference

Conference	17th International Design Conference, DESIGN 2022
Country/Territory	Croatia
City	Virtual, Online
Period	23/05/2022 → 26/05/2022

Bibliographical note

Publisher Copyright:
© The Author(s), 2022.

Keywords

design
marketing
product design
sustainability
sustainable design

Access to Document

10.1017/pds.2022.98Licence: CC BY-NC-ND 4.0

Open Access articleFinal published version, 682 KBLicence: CC BY-NC-ND 4.0

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Cite this

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title = "Designing Long-Lasting Interior Products: Emotional Attachment, Product Positioning and Uniqueness",

abstract = "When prolonging the physical lifetime of products, it is important to also consider the value lifetime, the time before customers discards the products because it no longer has any perceived value. In this paper we study design and marketing strategies known to be particularly relevant to enhance the value perception of consumers, hence lifetimes of products. To do so, we first review literature to build a framework, we then use to conduct case studies at five Danish product design brands. This let us to insights on design and marketing strategies relevant to enhance product lifetimes.",

keywords = "design, marketing, product design, sustainability, sustainable design",

author = "Andersen, {M. H.} and Hansen, {H. W.} and Laursen, {L. N.}",

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AB - When prolonging the physical lifetime of products, it is important to also consider the value lifetime, the time before customers discards the products because it no longer has any perceived value. In this paper we study design and marketing strategies known to be particularly relevant to enhance the value perception of consumers, hence lifetimes of products. To do so, we first review literature to build a framework, we then use to conduct case studies at five Danish product design brands. This let us to insights on design and marketing strategies relevant to enhance product lifetimes.

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Y2 - 23 May 2022 through 26 May 2022

ER -

Designing Long-Lasting Interior Products: Emotional Attachment, Product Positioning and Uniqueness

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Keywords

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