Abstract
When prolonging the physical lifetime of products, it is important to also consider the value lifetime, the time before customers discards the products because it no longer has any perceived value. In this paper we study design and marketing strategies known to be particularly relevant to enhance the value perception of consumers, hence lifetimes of products. To do so, we first review literature to build a framework, we then use to conduct case studies at five Danish product design brands. This let us to insights on design and marketing strategies relevant to enhance product lifetimes.
Original language | English |
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Book series | Proceedings of the Design Society |
Volume | 2 |
Pages (from-to) | 961-970 |
Number of pages | 10 |
ISSN | 2732-527X |
DOIs | |
Publication status | Published - May 2022 |
Event | 17th International Design Conference, DESIGN 2022 - Virtual, Online, Croatia Duration: 23 May 2022 → 26 May 2022 |
Conference
Conference | 17th International Design Conference, DESIGN 2022 |
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Country/Territory | Croatia |
City | Virtual, Online |
Period | 23/05/2022 → 26/05/2022 |
Bibliographical note
Publisher Copyright:© The Author(s), 2022.
Keywords
- design
- marketing
- product design
- sustainability
- sustainable design