Disruptive Co-Creation? Some Experiences in Fostering Innovative and Sustainable Business Models for Emerging Markets

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Faced with constant changes in the marketplace and increasing pressure to adapt to e.g. recessive and saturated conditions, businesses in industrialized countries have the option to pursue opportunities in emerging markets. In the poorest of developing countries, there is a proposition of high-payoff, albeit high-risk opportunities for sustainable business models that address poverty alleviation. However, many businesses exhibit hesitation and wariness before giving serious consideration toward entering markets in e.g. Sub-Saharan Africa. In addressing this, the initiative access2innovation has been set up to foster innovative partnerships between civil society organizations, businesses and academia with the objective of supporting disruptive business model innovation in co-creation processes across these sectors. This paper delves into state-of-the-art concerning literature pertinent to businesses engaging in new emerging markets. It describes the background and theoretically founded principles in access2innovation, and lastly deals with business model innovation theory/practice with illustrative cases from Uganda, Tanzania and Vietnam.
Original languageEnglish
Publication date2013
Publication statusPublished - 2013
EventSustainable Innovation 2013: Collaboration, Co-creation & New Business Models - University for the Creative Arts, Epsom, United Kingdom
Duration: 4 Nov 20135 Nov 2013
Conference number: 18


ConferenceSustainable Innovation 2013
LocationUniversity for the Creative Arts
Country/TerritoryUnited Kingdom

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