The Persuasive Qualities of Maps

Louise Nørgaard Glud, Anders Albrechtslund, Henrik Harder, Henrik Harder

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

3 Citations (Scopus)
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Abstract

 

In this article we explore the persuasive qualities of maps that 

connect people’s behavior and emotions to location. We introduce 

Actor-Network Theory (ANT) [Latour 2005] to grasp the many 

actors involved in persuasive design processes. We argue that 

these many types of actors should be integrated into the design 

process, and we suggest the idea of ‘persuasive platforms’ to do 

this. These new insights are employed in connection with an 

empirical study at Aalborg Zoo, Denmark. 

 

Original languageEnglish
Title of host publicationProceedings of the 4th International Conference on Persuasive Technology
Number of pages9
PublisherAssociation for Computing Machinery
Publication date2009
ISBN (Electronic)978-1-60558-376-1
Publication statusPublished - 2009
EventACM 4th International Conference on Persuasive Technology - Claremont, California, United States
Duration: 26 Apr 200929 Apr 2009
Conference number: 4

Conference

ConferenceACM 4th International Conference on Persuasive Technology
Number4
Country/TerritoryUnited States
CityClaremont, California
Period26/04/200929/04/2009

Keywords

  • maps

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