Energy transition in and by the local media: the case of the ‘Energytown Frederikshavn’

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Abstract

Whereas transition to renewable energy seems to be moving slowly in international fora, many local initiatives have been taken in that direction. One of these is the so called ‘Energytown Frederikshavn’ (EF), located in the northern part of Denmark, which has set the ambitious goal of C02-neutrality in 2015. The local media plays a crucial role in establishing and constructing the Energytown as a public issue. This paper investigates the local print media coverage of the Energytown and focuses on the ways in which citizen participation is represented and/or enabled. The methodological approach is a discourse analysis of the coverage over two years, which combines quantitative and qualitative analyses. Central questions in the analysis are: Which voices and players are represented in the coverage, with special regards to citizen voices? What are the main discourses and topoi employed in making sense of and telling stories about the Energytown, and how do they relate to ‘international’ discourses on sustainability and climate change? Which semiotic modes are used, and how do these contribute to the media construction of the EF? And how are national and international coverage of the EF (re)recontextualised in the local media?
Original languageEnglish
Publication date12 Aug 2011
Number of pages5
Publication statusPublished - 12 Aug 2011
EventNordMedia 2011 - Akureyri, Iceland
Duration: 11 Aug 201113 Aug 2011

Conference

ConferenceNordMedia 2011
CountryIceland
CityAkureyri
Period11/08/201113/08/2011

Cite this

@conference{6b525fc0a66940eeb1c0ab5b50eb9e07,
title = "Energy transition in and by the local media: the case of the ‘Energytown Frederikshavn’",
abstract = "Whereas transition to renewable energy seems to be moving slowly in international fora, many local initiatives have been taken in that direction. One of these is the so called ‘Energytown Frederikshavn’ (EF), located in the northern part of Denmark, which has set the ambitious goal of C02-neutrality in 2015. The local media plays a crucial role in establishing and constructing the Energytown as a public issue. This paper investigates the local print media coverage of the Energytown and focuses on the ways in which citizen participation is represented and/or enabled. The methodological approach is a discourse analysis of the coverage over two years, which combines quantitative and qualitative analyses. Central questions in the analysis are: Which voices and players are represented in the coverage, with special regards to citizen voices? What are the main discourses and topoi employed in making sense of and telling stories about the Energytown, and how do they relate to ‘international’ discourses on sustainability and climate change? Which semiotic modes are used, and how do these contribute to the media construction of the EF? And how are national and international coverage of the EF (re)recontextualised in the local media?",
author = "Anders Horsb{\o}l",
year = "2011",
month = "8",
day = "12",
language = "English",
note = "null ; Conference date: 11-08-2011 Through 13-08-2011",

}

Energy transition in and by the local media : the case of the ‘Energytown Frederikshavn’. / Horsbøl, Anders.

2011. Abstract from NordMedia 2011, Akureyri, Iceland.

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearch

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T1 - Energy transition in and by the local media

T2 - the case of the ‘Energytown Frederikshavn’

AU - Horsbøl, Anders

PY - 2011/8/12

Y1 - 2011/8/12

N2 - Whereas transition to renewable energy seems to be moving slowly in international fora, many local initiatives have been taken in that direction. One of these is the so called ‘Energytown Frederikshavn’ (EF), located in the northern part of Denmark, which has set the ambitious goal of C02-neutrality in 2015. The local media plays a crucial role in establishing and constructing the Energytown as a public issue. This paper investigates the local print media coverage of the Energytown and focuses on the ways in which citizen participation is represented and/or enabled. The methodological approach is a discourse analysis of the coverage over two years, which combines quantitative and qualitative analyses. Central questions in the analysis are: Which voices and players are represented in the coverage, with special regards to citizen voices? What are the main discourses and topoi employed in making sense of and telling stories about the Energytown, and how do they relate to ‘international’ discourses on sustainability and climate change? Which semiotic modes are used, and how do these contribute to the media construction of the EF? And how are national and international coverage of the EF (re)recontextualised in the local media?

AB - Whereas transition to renewable energy seems to be moving slowly in international fora, many local initiatives have been taken in that direction. One of these is the so called ‘Energytown Frederikshavn’ (EF), located in the northern part of Denmark, which has set the ambitious goal of C02-neutrality in 2015. The local media plays a crucial role in establishing and constructing the Energytown as a public issue. This paper investigates the local print media coverage of the Energytown and focuses on the ways in which citizen participation is represented and/or enabled. The methodological approach is a discourse analysis of the coverage over two years, which combines quantitative and qualitative analyses. Central questions in the analysis are: Which voices and players are represented in the coverage, with special regards to citizen voices? What are the main discourses and topoi employed in making sense of and telling stories about the Energytown, and how do they relate to ‘international’ discourses on sustainability and climate change? Which semiotic modes are used, and how do these contribute to the media construction of the EF? And how are national and international coverage of the EF (re)recontextualised in the local media?

M3 - Conference abstract for conference

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