In this chapter, we work from the assumption that university engagement can be fostered by addressing the dissemination of scientific knowledge as a communication process, and we explore how university engagement can be encouraged through the communication of scientific knowledge to SMEs (small and medium-sized enterprises). First, a literature review allows for the identification of well-known barriers to the dissemination of scientific knowledge to SMEs. Second, an empirical study of the ‘situation’ of eight Danish SMEs provides insights into their situation (circumstances, barriers and potentials) in relation to scientific knowledge, which must be taken into account in attempts to communicate scientific knowledge to SMEs. Based on this analysis, we discuss solutions and outline some communicative principles that can contribute with a solution-oriented perspective on how communicating scientific knowledge to SMEs can foster university engagement.
|Title of host publication||Developing Engaged and Entrepreneurial Universities : Theories, Concepts and Empirical Findings|
|Editors||Thorsten Kliewe, Tobias Kesting, Carolin Plewa, Thomas Baaken|
|Publication status||Published - 2019|