Abstract
Deal sites became a widely used over the period of last several years. But there is still only a limited number of papers investigating their adoption and use from a customer perspective. Most of the research published on the topic is rather exploratory than using existing theories. The Theory of Consumption Values is a marketing theory that explains purchase behavior. The aim of this paper is to test if the Theory of Consumption Values motives influence intention to use deal sites.
| Original language | English |
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| Title of host publication | Selected Papers of the 19th International Conference on Information Technology for Practice 2016 |
| Editors | Jan Ministr, Milena Tvrdíková, Jaroslav Ševčík |
| Place of Publication | Ostrava |
| Publisher | VSB-Technical University of Ostrava |
| Publication date | 2016 |
| Pages | 357-363 |
| ISBN (Electronic) | 978-80-248-3970-7 |
| Publication status | Published - 2016 |
| Event | 2016 International Conference on Information Technology for Practice - , India Duration: 22 Dec 2016 → 24 Dec 2016 https://www.ieee.org/conferences_events/conferences/conferencedetails/index.html?Conf_ID=39657 |
Conference
| Conference | 2016 International Conference on Information Technology for Practice |
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| Country/Territory | India |
| Period | 22/12/2016 → 24/12/2016 |
| Internet address |
Keywords
- deal sites
- theory of consumption values
- Empirical Research