Impact of Theory of Consumption Values Motives on Intention to Use Deal Sites

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Abstract

Deal sites became a widely used over the period of last several years. But there is still only a limited number of papers investigating their adoption and use from a customer perspective. Most of the research published on the topic is rather exploratory than using existing theories. The Theory of Consumption Values is a marketing theory that explains purchase behavior. The aim of this paper is to test if the Theory of Consumption Values motives influence intention to use deal sites.
Original languageEnglish
Title of host publicationSelected Papers of the 19th International Conference on Information Technology for Practice 2016
EditorsJan Ministr, Milena Tvrdíková, Jaroslav Ševčík
Place of PublicationOstrava
PublisherVSB-Technical University of Ostrava
Publication date2016
Pages357-363
ISBN (Electronic)978-80-248-3970-7
Publication statusPublished - 2016
Event2016 International Conference on Information Technology for Practice - , India
Duration: 22 Dec 201624 Dec 2016
https://www.ieee.org/conferences_events/conferences/conferencedetails/index.html?Conf_ID=39657

Conference

Conference2016 International Conference on Information Technology for Practice
Country/TerritoryIndia
Period22/12/201624/12/2016
Internet address

Keywords

  • deal sites
  • theory of consumption values
  • Empirical Research

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