Organizational Campaigning

    Research output: Contribution to journalConference article in JournalResearchpeer-review


    This conference paper will explore the difference between communicating changes and changing communication. Based on a case study in which a manager applies two quite different approaches to organizational communication in order to change the organization he is leading. The first and failing approach will in be named: organizational campaigning and means (e.g. Kotter, 2012, p. 9 and Clegg, Kornberger & Pitsis, 2009) that the manager takes control with communication and communication cannels in order to ensure successful organizational changes. Since the changes were not succeeding the approach is replaced with a new approach which will be named organizing communication. During the case analysis we will see that this change in approach not only change the managers perception of communication but also his perception of the organization he is leading.
    Original languageEnglish
    Article number5
    JournalJournal of Communication and Computer
    Issue number5
    Pages (from-to)250-261
    Number of pages12
    Publication statusPublished - May 2015
    EventThe 4th International Conference on Communication, Media, Technology and Design - Dubai, United Arab Emirates
    Duration: 16 May 201518 May 2015
    Conference number: 4


    ConferenceThe 4th International Conference on Communication, Media, Technology and Design
    Country/TerritoryUnited Arab Emirates
    Internet address

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