Abstract
This conference paper will explore the difference between communicating changes and changing communication. Based on a case study in which a manager applies two quite different approaches to organizational communication in order to change the organization he is leading. The first and failing approach will in be named:
organizational campaigning and means (e.g. Kotter, 2012, p. 9 and Clegg, Kornberger & Pitsis, 2009) that the manager takes control with communication and communication cannels in order to ensure successful organizational changes. Since the changes were not succeeding the approach is replaced with a new approach which will be named organizing communication. During the case analysis we will see that this change in approach not only change the managers perception of communication but also his perception of the organization he is leading.
| Original language | English |
|---|---|
| Article number | 5 |
| Journal | Journal of Communication and Computer |
| Volume | 12 |
| Issue number | 5 |
| Pages (from-to) | 250-261 |
| Number of pages | 12 |
| ISSN | 1548-7709 |
| DOIs | |
| Publication status | Published - May 2015 |
| Event | The 4th International Conference on Communication, Media, Technology and Design - Dubai, United Arab Emirates Duration: 16 May 2015 → 18 May 2015 Conference number: 4 http://www.cmdconf.net/ |
Conference
| Conference | The 4th International Conference on Communication, Media, Technology and Design |
|---|---|
| Number | 4 |
| Country/Territory | United Arab Emirates |
| City | Dubai |
| Period | 16/05/2015 → 18/05/2015 |
| Internet address |