Everyone does it: Product-related Resell Strategies of Professional Second-hand Retailers

Lea Becker Frahm; Linda Nhu Laursen; Christian Tollestrup

Everyone does it: Product-related Resell Strategies of Professional Second-hand Retailers

Lea Becker Frahm^*, Linda Nhu Laursen, Christian Tollestrup

^*Corresponding author for this work

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

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Abstract

Today, second-hand businesses, play an increasing role in prolonging product lifetime and postponing product obsolescence through circularity. Currently, research on circular consumption is nevertheless still limited (van Dam et al., 2020). While the resell and reuse of products is still a ‘niche phenomenon’ (Wilts et al., 2021), the mere existence of second-hand businesses, including private
retro shops, charity shops, and shops at municipality recycling stations illustrates, the acquisitions of products does not have to be from the first cycle of consumption (Gregson & Crewe, 2003). In this paper, we research second-hand shops, as we argue these are important to contribute knowledge on
how to support circular consumption and increase the lifetime of products in use. Through observations at second-hand shops (n=20) and semi-structured interviews (n=11) with different types of second-hand retailers, we identify six cumulative resell strategies used to sell second-hand goods. These strategies
include: 1) pricing, 2) cleaning, 3) research brand, 4) renew or restore, 5) repurpose or upcycle, and 6) identifying the history.

Translated title of the contribution	Alle gør det - Produktrelaterede Gen-salgsstrategier af Professionelle Genbrugssælgere
Original language	English
Title of host publication	PROCEEDINGS 5th PLATE Conference : The 5th Product Lifetimes and the Environment Conference in Aalto University, Espoo, Finland, 31 May – 2 June, 2023
Editors	Kirsi Niinimäki, Kirsti Cura
Number of pages	7
Publisher	Aalto University
Publication date	2023
Pages	303-309
ISBN (Electronic)	978-952-64-1367-9
Publication status	Published - 2023
Event	The 5th Product Lifetimes and The Environment Conference - PLATE 2023 - Aalto University, Espoo, Finland Duration: 31 May 2023 → 2 Jun 2023 Conference number: 5 https://www.plateconference.org/plate-2021-conference-3/ https://www.plateconference.org/

Conference

Conference	The 5th Product Lifetimes and The Environment Conference - PLATE 2023
Number	5
Location	Aalto University
Country/Territory	Finland
City	Espoo
Period	31/05/2023 → 02/06/2023
Internet address	https://www.plateconference.org/plate-2021-conference-3/ https://www.plateconference.org/

Series	Aalto University publication series ART + DESIGN + ARCHITECTURE
ISSN	1799-4861

Keywords

Resell strategies
Second-hand products
Second-hand shop
Product lifetime
Design for circular economy

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Frahm, Lea Becker ; Laursen, Linda Nhu ; Tollestrup, Christian. / Everyone does it : Product-related Resell Strategies of Professional Second-hand Retailers. PROCEEDINGS 5th PLATE Conference: The 5th Product Lifetimes and the Environment Conference in Aalto University, Espoo, Finland, 31 May – 2 June, 2023. editor / Kirsi Niinimäki ; Kirsti Cura. Aalto University, 2023. pp. 303-309 (Aalto University publication series ART + DESIGN + ARCHITECTURE).

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title = "Everyone does it: Product-related Resell Strategies of Professional Second-hand Retailers",

abstract = "Today, second-hand businesses, play an increasing role in prolonging product lifetime and postponing product obsolescence through circularity. Currently, research on circular consumption is nevertheless still limited (van Dam et al., 2020). While the resell and reuse of products is still a {\textquoteleft}niche phenomenon{\textquoteright} (Wilts et al., 2021), the mere existence of second-hand businesses, including privateretro shops, charity shops, and shops at municipality recycling stations illustrates, the acquisitions of products does not have to be from the first cycle of consumption (Gregson & Crewe, 2003). In this paper, we research second-hand shops, as we argue these are important to contribute knowledge onhow to support circular consumption and increase the lifetime of products in use. Through observations at second-hand shops (n=20) and semi-structured interviews (n=11) with different types of second-hand retailers, we identify six cumulative resell strategies used to sell second-hand goods. These strategiesinclude: 1) pricing, 2) cleaning, 3) research brand, 4) renew or restore, 5) repurpose or upcycle, and 6) identifying the history.",

keywords = "Resell strategies, Second-hand products, Second-hand shop, Product lifetime, Design for circular economy",

author = "Frahm, {Lea Becker} and Laursen, {Linda Nhu} and Christian Tollestrup",

year = "2023",

language = "English",

series = "Aalto University publication series ART + DESIGN + ARCHITECTURE",

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booktitle = "PROCEEDINGS 5th PLATE Conference",

publisher = "Aalto University",

note = "The 5th Product Lifetimes and The Environment Conference - PLATE 2023, PLATE ; Conference date: 31-05-2023 Through 02-06-2023",

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Frahm, LB , Laursen, LN & Tollestrup, C 2023, Everyone does it: Product-related Resell Strategies of Professional Second-hand Retailers. in K Niinimäki & K Cura (eds), PROCEEDINGS 5th PLATE Conference: The 5th Product Lifetimes and the Environment Conference in Aalto University, Espoo, Finland, 31 May – 2 June, 2023. Aalto University, Aalto University publication series ART + DESIGN + ARCHITECTURE, pp. 303-309, The 5th Product Lifetimes and The Environment Conference - PLATE 2023, Espoo, Finland, 31/05/2023.

Everyone does it: Product-related Resell Strategies of Professional Second-hand Retailers. / Frahm, Lea Becker ; Laursen, Linda Nhu ; Tollestrup, Christian.
PROCEEDINGS 5th PLATE Conference: The 5th Product Lifetimes and the Environment Conference in Aalto University, Espoo, Finland, 31 May – 2 June, 2023. ed. / Kirsi Niinimäki; Kirsti Cura. Aalto University, 2023. p. 303-309 (Aalto University publication series ART + DESIGN + ARCHITECTURE).

Research output: Contribution to book/anthology/report/conference proceeding › Article in proceeding › Research › peer-review

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Frahm LB , Laursen LN , Tollestrup C. Everyone does it: Product-related Resell Strategies of Professional Second-hand Retailers. In Niinimäki K, Cura K, editors, PROCEEDINGS 5th PLATE Conference: The 5th Product Lifetimes and the Environment Conference in Aalto University, Espoo, Finland, 31 May – 2 June, 2023. Aalto University. 2023. p. 303-309. (Aalto University publication series ART + DESIGN + ARCHITECTURE).

Everyone does it: Product-related Resell Strategies of Professional Second-hand Retailers

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