Originalsprog | Engelsk |
---|---|
Status | Udgivet - 2004 |
Udgivet eksternt | Ja |
Approaches of Fast Moving Consumer Good Brand Manufacturers toward ProductDevelopment - 'Safe players' versus 'productors'; Implications for Retailers' Management of Manufacturer Relations
Bodil Stilling Blichfeldt
Publikation: Working paper/Preprint › Working paper › Forskning