@article{33d8ff0c3a244ebeaecc7d674284f9f2,
title = "Experiential dimensions of TV advetising: Modeling narrative and non-narrative perceptions",
keywords = "Advertizing effectiveness, Advertizing perceptions, Creative strategy, Lyrical advertizing, Narrative transportation, Television advertizing",
author = "Andersen, {Lars Pynt} and Jensen, {Jan M{\o}ller}",
note = "Publisher Copyright: {\textcopyright} Lars P. Andersen, Jan M. Jensen, 2016.",
year = "2016",
doi = "10.21511/im.12(2).2016.01",
language = "English",
volume = "12",
pages = "6--15",
journal = "Innovative Marketing",
issn = "1814-2427",
publisher = "LLC “Consulting Publishing Company “Business Perspectives”",
number = "2",
}