Metaphors Complement Everyday Creativity

This study aims to present a new approach to the role metaphors play in everyday creativity to advance learning within the organization and improve outcomes. Research shows that metaphors are important to facilitate understanding in diverse subjects such as anthropology, sociology, organizational studies, and more. Research also indicates that metaphors play important roles in producing everyday creativity. However, what is the role metaphors play in everyday creativity produced by employees in ordinary jobs? This research study will present three different case studies that employ everyday creativity to reveal the type of metaphor applied and its role in producing original solutions. Then, a theory on the role of metaphor in everyday creativity will be discussed based on this analysis and relevant literature