The Management Dimension of FDIs in a Culture and Learning Perspective

The paper aims at integrating the theory of management with the theory of culture and learning. The concept of culture is discussed at three levels, macro, organisation and individual and it is advocated that culture in action at the individual level is useful in understanding how companies succeed in spite of large differences in the macro cultures of their home countries. The culture in action perspective give rise to adopting a learning perspective as managers learn from the interaction and often the interaction gives rise to the developing a new culture. The working paper outlines the conceptual framework. Next step will be to add cases to underpin the concepts empirically.