Whiteness and Western Values in Global Advertisements: An Exploratory Study

Malene Gram

Whiteness and Western Values in Global Advertisements: An Exploratory Study

Malene Gram

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

24 Citationer (Scopus)

Abstract

Udgivelsesdato: December

Originalsprog	Engelsk
Tidsskrift	Journal of Marketing Communications
Vol/bind	13
Udgave nummer	4
Sider (fra-til)	291-309
Antal sider	18
ISSN	1352-7266
Status	Udgivet - 2007

Emneord

globale reklamer
standardisering/tilpasning
globalisering

AUB Link

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Citationsformater

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title = "Whiteness and Western Values in Global Advertisements: An Exploratory Study",

abstract = "Udgivelsesdato: December",

keywords = "globale reklamer, standardisering/tilpasning, globalisering, global advertisements, standardization/localization, whiteness, globalization",

author = "Malene Gram",

year = "2007",

language = "English",

volume = "13",

pages = "291--309",

journal = "Journal of Marketing Communications",

issn = "1352-7266",

publisher = "Routledge",

number = "4",

}

TY - JOUR

T1 - Whiteness and Western Values in Global Advertisements

T2 - An Exploratory Study

AU - Gram, Malene

PY - 2007

Y1 - 2007

N2 - Udgivelsesdato: December

AB - Udgivelsesdato: December

KW - globale reklamer

KW - standardisering/tilpasning

KW - globalisering

KW - global advertisements

KW - standardization/localization

KW - whiteness

KW - globalization

M3 - Journal article

SN - 1352-7266

VL - 13

SP - 291

EP - 309

JO - Journal of Marketing Communications

JF - Journal of Marketing Communications

IS - 4

ER -