Abstract
Dominant logic can help firms to take advantage of new opportunities. At the same time, it can prevent them from seeing such opportunities, acting as a ‘dominant logic trap’ or ‘dominant logic blinder’. In this paper, we aim to explore how firms get out of such ‘trap’ when faced with de-internationalization and re-internationalization decisions. Through the lenses of business model configuration theory, we study how firms (un)learn from their de-internationalization and how the latter affects their ensuing re-internationalizations decisions and strategies.
Original language | English |
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Publication date | Oct 2021 |
Publication status | Published - Oct 2021 |
Event | Business Model Conference - Aalborg University, Copenhagen, Denmark Duration: 5 Oct 2021 → 6 Oct 2021 http://businessmodelconference.com/ |
Conference
Conference | Business Model Conference |
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Location | Aalborg University |
Country/Territory | Denmark |
City | Copenhagen |
Period | 05/10/2021 → 06/10/2021 |
Internet address |
Keywords
- Business model Innovation
- De-Internationalization
- Re-internationalization
- Theory building