Getting out of Dominant Logic Trap: (Un)learning to De-internationalize and Re-internationalize

Jesper Chrautwald Sort*, Yariv Taran, Romeo Turcan

*Corresponding author for this work

Research output: Contribution to conference without publisher/journalPaper without publisher/journalResearchpeer-review


Dominant logic can help firms to take advantage of new opportunities. At the same time, it can prevent them from seeing such opportunities, acting as a ‘dominant logic trap’ or ‘dominant logic blinder’. In this paper, we aim to explore how firms get out of such ‘trap’ when faced with de-internationalization and re-internationalization decisions. Through the lenses of business model configuration theory, we study how firms (un)learn from their de-internationalization and how the latter affects their ensuing re-internationalizations decisions and strategies.
Original languageEnglish
Publication dateOct 2021
Publication statusPublished - Oct 2021
EventBusiness Model Conference - Aalborg University, Copenhagen, Denmark
Duration: 5 Oct 20216 Oct 2021


ConferenceBusiness Model Conference
LocationAalborg University
Internet address


  • Business model Innovation
  • De-Internationalization
  • Re-internationalization
  • Theory building


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