The Message of Print, Creative Advertising: On the Abductive Guessing Instinct as a Prerequisite in Comprehension

Christian Andersen, Bent Sørensen

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title = "The Message of Print, Creative Advertising: On the Abductive Guessing Instinct as a Prerequisite in Comprehension",

author = "Christian Andersen and Bent S{\o}rensen",

year = "2012",

language = "English",

volume = "189",

pages = "169",

journal = "Semiotica",

issn = "0037-1998",

publisher = "De Gruyter Mouton",

number = "1/4",

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T1 - The Message of Print, Creative Advertising

T2 - On the Abductive Guessing Instinct as a Prerequisite in Comprehension

AU - Andersen, Christian

AU - Sørensen, Bent

PY - 2012

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M3 - Journal article

SN - 0037-1998

VL - 189

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JO - Semiotica

JF - Semiotica

IS - 1/4

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