Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	International Marketing Review
Volume	24
Issue number	5
Pages (from-to)	539
Number of pages	562
ISSN	0265-1335
Publication status	Published - 2007

AUB Link

@article{2205ed59d1d94c41b0449e08d2be6284,

title = "Personal uses and perceived social and economic effects of advertising in Bulgaria and Romania",

author = "Dan Petrovici and Marinov, {Marin Alexandrov} and Marinova, {Svetla Trifonova} and Nick Lee",

year = "2007",

language = "English",

volume = "24",

pages = "539",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "JAI Press",

number = "5",

}