Weaving a strategy for a base-of-the-pyramid market: The case of Grundfos LIFELINK

Poul Houman Andersen*, Lars Esbjerg

*Corresponding author for this work

Research output: Contribution to journalJournal articleResearchpeer-review

1 Citation (Scopus)
11 Downloads (Pure)
Original languageEnglish
JournalBusiness Strategy and the Environment
Volume29
Issue number8
Pages (from-to)3687-3701
Number of pages15
ISSN0964-4733
DOIs
Publication statusPublished - Dec 2020

Keywords

  • SDG goals
  • strategizing
  • sustainability and MNCs

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