How to profit by doing good

Agnieszka Chwialkowska, Waheed Akbar Bhatti, Mario Glowik

Publikation: Konferencebidrag uden forlag/tidsskriftPosterForskningpeer review

Abstrakt

This study sheds light on the environmental marketing strategy and what it takes for the ‘doing good’ to be profitable.
OriginalsprogEngelsk
Publikationsdato12 feb. 2023
StatusAccepteret/In press - 12 feb. 2023
BegivenhedAmerican Marketing Association Winter Academic Conference - Hybrid , Nashville, USA
Varighed: 10 feb. 202312 feb. 2023
http://Http://www.ama.marketing/winter

Konference

KonferenceAmerican Marketing Association Winter Academic Conference
LokationHybrid
Land/OmrådeUSA
ByNashville
Periode10/02/202312/02/2023
Internetadresse

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