Abstract
This study sheds light on the environmental marketing strategy and what it takes for the ‘doing good’ to be profitable.
| Originalsprog | Engelsk |
|---|---|
| Publikationsdato | 2023 |
| Status | Udgivet - 2023 |
| Begivenhed | American Marketing Association Winter Academic Conference - Hybrid , Nashville, USA Varighed: 10 feb. 2023 → 12 feb. 2023 http://Http://www.ama.marketing/winter |
Konference
| Konference | American Marketing Association Winter Academic Conference |
|---|---|
| Lokation | Hybrid |
| Land/Område | USA |
| By | Nashville |
| Periode | 10/02/2023 → 12/02/2023 |
| Internetadresse |