Mass Customization in Food Industries: Case and Literature Study

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

Abstract

The food industry currently faces demands for more diverse products. This introduces a different competitive environment than the food industry has traditionally experienced. A possible solution to the change in customer demand is to apply the business strategy, mass customization, which enables customized products at prices near that of mass-produced products. Although mass customization has been utilized in several different industries, the food industry has not yet seen this business strategy widely adopted. This paper presents a literature review, which only reveals few works within mass customization in the food industry. The limited literature covers food manufacturing processes, product configuration, and supply chain. To examine the potentials and challenges of mass customization in the food industry, a case study of a food manufacturer is conducted. It becomes evident that the case company has challenges with mastering the capabilities required to achieve mass customization. The challenges identified in this study are (1) no product solution space development, (2) limited knowledge of raw material, (3) manual equipment adjustment, (4) dedicated software and hardware solutions, and (5) limited choice navigation. In light of the listed challenges and the limited literature in the field, it is clear that more research is imperative in order to enable mass customization in the food industry.

Original languageEnglish
Title of host publicationCustomization 4.0 : Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017
Number of pages10
PublisherSpringer Publishing Company
Publication date21 Jun 2018
Edition1
Pages519-529
ISBN (Print)978-3-319-77555-5
ISBN (Electronic)978-3-319-77556-2
DOIs
Publication statusPublished - 21 Jun 2018
Event9th World Mass Customization & Personalization Conference (MCPC 2017) -
Duration: 20 Nov 201721 Nov 2017

Conference

Conference9th World Mass Customization & Personalization Conference (MCPC 2017)
Period20/11/201721/11/2017
SeriesSpringer Proceedings in Business and Economics
ISSN2198-7246

Cite this

Bech, S., Jødal, A-S. S., Brunø, T. D., & Nielsen, K. (2018). Mass Customization in Food Industries: Case and Literature Study. In Customization 4.0: Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017 (1 ed., pp. 519-529). Springer Publishing Company. Springer Proceedings in Business and Economics https://doi.org/10.1007/978-3-319-77556-2_32
Bech, Sofie ; Jødal, Anne-Sophie Schou ; Brunø, Thomas Ditlev ; Nielsen, Kjeld. / Mass Customization in Food Industries : Case and Literature Study. Customization 4.0: Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017. 1. ed. Springer Publishing Company, 2018. pp. 519-529 (Springer Proceedings in Business and Economics).
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Bech, S, Jødal, A-SS, Brunø, TD & Nielsen, K 2018, Mass Customization in Food Industries: Case and Literature Study. in Customization 4.0: Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017. 1 edn, Springer Publishing Company, Springer Proceedings in Business and Economics, pp. 519-529, 9th World Mass Customization & Personalization Conference (MCPC 2017), 20/11/2017. https://doi.org/10.1007/978-3-319-77556-2_32

Mass Customization in Food Industries : Case and Literature Study. / Bech, Sofie; Jødal, Anne-Sophie Schou; Brunø, Thomas Ditlev; Nielsen, Kjeld.

Customization 4.0: Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017. 1. ed. Springer Publishing Company, 2018. p. 519-529 (Springer Proceedings in Business and Economics).

Research output: Contribution to book/anthology/report/conference proceedingArticle in proceedingResearchpeer-review

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Bech S, Jødal A-SS, Brunø TD, Nielsen K. Mass Customization in Food Industries: Case and Literature Study. In Customization 4.0: Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017. 1 ed. Springer Publishing Company. 2018. p. 519-529. (Springer Proceedings in Business and Economics). https://doi.org/10.1007/978-3-319-77556-2_32