Abstract
Through two Danish case studies, we investigate how the media of sound and film production are used in port city branding and transformation: in the port city of Struer through a somewhat unconventional branding strategy called ‘The City of Sound’; and in the port of Hirtshals, through film productions foregrounding cultural, social, and physical-material aspects of the port. The paper analyses the role of sound and film in place-branding and port city development and discusses the challenges and benefits of these ventures as a port city transformation strategy, and in the building of positive port city narratives.
Original language | English |
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Journal | NECSUS: European Journal of Media Studies |
Volume | 2023 |
Issue number | Spring_Ports |
Pages (from-to) | 1-39 |
Number of pages | 39 |
ISSN | 2213-0217 |
DOIs | |
Publication status | Published - 7 Jun 2023 |
Keywords
- Urban Design
- authenticity in branding
- place-making
- port city relationships
- site-specific branding
- top-down vs. bottom-up strategy