Visualizing strategy through Theory of Change: The DESIGNSCAPES case

This chapter focuses on a specific application of Theory of Change, mainly in light of its potential to visually model and communicate the underlying logic of a complex design and innovation project. In particular, the chapter examines how the visual representations of Theory of Change carried out within this project had contrasting purposes and, therefore, experimented with varied ways of displaying the key assumptions, activities, outputs, and outcomes of the project by operating on visual elements such as scale, texture, colour, transparency, layers, patterns, grids, and modularity. Reflecting on insights from this case, the chapter presents some considerations on how Theory of Change can be used to visualize strategy.