TY - CHAP
T1 - Young adults and sustainable travel
T2 - on values, social networks and transport systems
AU - Jensen, Nanna Brunnstrøm
AU - Jensen, Martin Trandberg
AU - Therkelsen, Anette
PY - 2024/11
Y1 - 2024/11
N2 - Climate change is increasingly influencing the consumer choices of tourists, not least young consumers. Based on qualitative interviews with young Danish consumers, this chapter examines the barriers and drivers to sustainable travel. Drawing on a qualitative research approach, the present study shows that barriers and drivers to engaging in pro-environmental behaviour are not only based on rational factors, but also on systemic, social, habitual, and value-related factors. A value-action gap is evident among these young adults, which is reinforced by the contradictory relationship between behaviour at home versus away. Accordingly, this chapter adds to the field of consumer studies in tourism by demonstrating how values, social networks and systemic barriers influence the travel considerations of contemporary young consumers.
AB - Climate change is increasingly influencing the consumer choices of tourists, not least young consumers. Based on qualitative interviews with young Danish consumers, this chapter examines the barriers and drivers to sustainable travel. Drawing on a qualitative research approach, the present study shows that barriers and drivers to engaging in pro-environmental behaviour are not only based on rational factors, but also on systemic, social, habitual, and value-related factors. A value-action gap is evident among these young adults, which is reinforced by the contradictory relationship between behaviour at home versus away. Accordingly, this chapter adds to the field of consumer studies in tourism by demonstrating how values, social networks and systemic barriers influence the travel considerations of contemporary young consumers.
UR - https://www.e-elgar.com/shop/gbp/book-series/geography/research-handbooks-in-tourism-series.html
U2 - 10.4337/9781035309801.00031
DO - 10.4337/9781035309801.00031
M3 - Book chapter
SN - 9781035309795
T3 - Research Handbooks in Tourism
SP - 246
EP - 259
BT - Handbook of Tourism and Consumer Behavior
A2 - Zheng, Danni
A2 - Kozak, Metin
A2 - Wen, Jun
PB - Edward Elgar Publishing
ER -