Like other contemporary challenges grand and small, sustainability has been understood as paradoxical (Smith & Lewis, 2011), “wicked” problems (Starik & Kanashiro, 2013) characterized by multiple stakeholders, disputed values, complex interconnectedness, foggy problem definition, limited or contested knowledge and ongoing change (McMillan & Overall, 2016). This chapter presents consultation as a precondition for sustainable entrepreneurship (research) since ability to identify, cultivate and engage relevant conversation partners is essential for facilitating productive entrepreneurial (inter-)action. First, we discuss aspects of sustainable entrepreneurship that call for stakeholder consultation and involvement. Next, the concept of advice-seeking consultation/consulting is discussed as the pursuit of knowledge from relevant others for professional purposes. We go on to present the Productive Consultation Matrix portraying consultation as a combination of ability to facilitate trustful knowledge sharing and engagement. Throughout the chapter, we present cases from consultation practice. The chapter concludes the chapter with a discussion of consultation potentials and pitfalls.
TitelDe Gruyter Handbook of Sustainable Entrepreneurship Research
RedaktørerGjalt De Jong, Tom Long, Emma Folmer, Niels Faber, Berfu Ünal
Antal sider18
ForlagDe Gruyter
Publikationsdato4 okt. 2023
ISBN (Trykt)9783110755978
ISBN (Elektronisk)9783110756159
StatusUdgivet - 4 okt. 2023


  • Brugerinddragelse
  • Consulation
  • Consulting
  • Dialog
  • Involvering
  • Konsulent
  • Konsultation
  • Participation
  • Productive interactions
  • Rådgivning
  • Samarbejde
  • Samskabelse
  • consultancy


Dyk ned i forskningsemnerne om 'Consultation: Building Social Relations with Productive Benefits'. Sammen danner de et unikt fingeraftryk.