Andreea Bujac

MSc. in International Business Economics, PhD in International Marketing

  • Fibigerstræde 11, 19

    9220 Aalborg Ø

    Denmark

20122019

Research output per year

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Research Output

2019

Country-of-origin Effect and Consumer Ethnocentrism of Romanian Consumers of a Danish Beer Brand

Bujac, A. I. & Lawson, L. G., Jan 2019, Exploring the Dynamics of Consumerism in Developing Nations. Gbadamosi, A. (ed.). IGI global

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

ETHNOCENTRISM AND BUYING BEHAVIOUR OF DANISH CONSUMERS

Bujac, A. I., Kuada, J. E. & Birkbak Thomsen, M., 2019, (In preparation) In : European Journal of Marketing.

Research output: Contribution to journalJournal articleResearchpeer-review

Marketing Solar Energy in Ghana: A Relational Perspective

Kuada, J. E., Mensah, E., Bujac, A. I. & Bentzen, J. S., 2019, Exploring the Dynamics of Consumerism in Developing Nations. Gbadamosi, A. (ed.). IGI global, p. 301-320 (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series).

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

PBL Inter-Disciplinary and Inter-Institutional Project

Bujac, A. & Turcan, R., Apr 2019

Research output: Book/ReportCompendium/lecture notesEducation

Open Access
File
21 Downloads (Pure)

THE IMPACT OF DEMOGRAPHIC CHARACTERISTICS ON CONSUMER ETHNOCENTRISM AND BRAND PERCEPTION IN ROMANIA

Bujac, A. I., 2019, (In preparation) In : Journal of Consumer Marketing.

Research output: Contribution to journalJournal articleResearchpeer-review

2018

Consumer Ethnocentrism and e-Commerce: A Study of Danish Online Consumers and their Ethnocentric Tendencies

Bujac, A. I., Jun 2018.

Research output: Contribution to conference without publisher/journalPaper without publisher/journalResearchpeer-review

1 Downloads (Pure)

Country-of-origin effect and industrial buyer behavior: A systematic literature review

Bujac, A. I. & Servais, P., Oct 2018, (Submitted) In : Journal of Business and Industrial Marketing.

Research output: Contribution to journalJournal articleResearchpeer-review

1 Downloads (Pure)

Understanding Consumer Buying Behavior in Africa

Kuada, J. E. & Bujac, A. I., 1 Jan 2018, Marketing Management in Africa. Tesar, G., Anderson, S., Traore, H. & Graff, J. (eds.). New York: Routledge, p. 207 -223 17 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

2017

FDI- Economic Growth Nexus: A Literature review

Bujac, A. I. & Corado Cretu, E., 2017, (In preparation).

Research output: Working paperResearchpeer-review

Online Consumer Ethnocentrism of Danish Consumers

Bujac, A. I., 2017, (In preparation).

Research output: Working paperResearchpeer-review

2016

Country of origin effect on brand perception: A systematic review of the literature from the last two decades (1993-2013)

Iacob, A., 2016, PERSPECTIVES ON INTERNATIONAL BUSINESS: Theories and Practice. Kuada, J. (ed.). Adonis & Abbey Publishers, p. 221-277 50 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Country-of-Origin Effect on Brand Perception: A Systematic Review of the Literature between 1993 and 2013

Iacob, A. I., 2016, Perspectives on International Business: Theories and Practice. Kuada, J. (ed.). Adonis & Abbey Publishers, Vol. 3. p. 221-275 54 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Country-of-origin Effects on Consumer Brand Perception of Familiar vs. Unfamiliar Brands of Technological Complex Products in a Developed Market Setting

Sørensen, J. & Iacob, A., 2016, Perspectives on International Business: Theories and Practice. Kuada, J. (ed.). Adonis & Abbey Publishers, 18 p.

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

Two Decades of Global Mindset Research: Approaches and Issues

Bujac, A. I. & Kuada, J. E., 2016, Global Mindsets: Exploration and Perspectives. Kuada, J. (ed.). London: Routledge, p. 8 -34 26 p. (Routledge Studies in International Business and the World Economy, Vol. 64).

Research output: Contribution to book/anthology/report/conference proceedingBook chapterResearchpeer-review

2014

Relationships between Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania

Iacob, A. I., Kuada, J. & Lawson, L. G., 2014, In : Journal of Euromarketing. 23, 1&2, p. 85-110

Research output: Contribution to journalJournal articleResearchpeer-review

2013

Consumer ethnocentrism and Country of origin effect: The brand perception of Romanian consumers concerning a Danish beer brand

Iacob, A. I., 2013. 8 p.

Research output: Contribution to conference without publisher/journalPaper without publisher/journalResearchpeer-review

44 Downloads (Pure)

Dacia - Developing an International Marketing Strategy for a Romanian Car

Iacob, A. I., 2013, 14 p.

Research output: Other contributionEducation

2012

Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania

Iacob, A. I., Kuada, J. & Lawson, L. G., 2012.

Research output: Contribution to conference without publisher/journalPaper without publisher/journalResearchpeer-review

Country Image and Brand Perception of Hybrid Products from Emerging Economies

Iacob, A. I., Nov 2012. 30 p.

Research output: Contribution to conference without publisher/journalPaper without publisher/journalResearchpeer-review